About Us

ByVixi started in 2015 against the backdrop of the quaint English countryside. With a mission to make glamour cruelty-free and accessible to everyone, we have grown far beyond our origins in the “Rose of the Shires” to serve customers not just in England but across Europe and the world.

  • Customers are at the heart of everything we do and customer service is central to our mission. Our customer-centric approach involves listening closely to our customer needs and curating products that are designed to address these needs. Our fierce community of customers has fuelled our growth significantly year on year.
  • With an eye for detail, we create and curate products that allow everyone to embrace their own unique styles. Our products are designed with lasting quality to give customers the creative space to look and feel their very best. Along with high-quality, we are determined to keep our products affordable so everyone can indulge in cruelty-free glamour.
  • Our ethos involves a clear and conscious approach to glamour. We ensure that animals are never harmed in the pursuit of beauty. This involves us crafting products from innovative synthetic materials that are designed to look and feel luxurious. All our products are 100% cruelty-free and vegan.

Our business is centred on providing the highest quality products at affordable prices whilst keeping a strong bond with our customers. We only stock products that we are happy to use ourselves. The passion we have inside is for you to shine on the outside. We’re not here to define your look, we are here to supply you with the products and the knowledge to look and feel great in your own unique way and we are proud to be a part of making that happen. That feeling when you master every manicure and perfect every pedicure, we believe that beauty is better when you do it yourself. Every shade, sparkle and each new design dares you to find your beauty boundaries. We care for every cuticle, each nail tip and the way it is done.

By Vixi Customers

Supplying both the professional and retail customer, we provide the ultimate experience with a wide range, choice and value of all nail care and eyelash products and accessories. Our products are well made, high-quality materials, as we know how frustrating it can be when you purchase something only to find that the products just don’t give you the quality you are looking for.   

  • Home users: Customers who come back time and time again to buy great value products that they can use in the comfort of their own home to experiment and create a look that represents their own unique style and personality.
  • Wholesale customers or Resellers: A number of small and large businesses who regularly use us to place larger quantity orders at discounted MUA / Wholesale rates.